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SubmitPortal is the process of saving a specific web page to a bookmarking platform so you can revisit it later. SubmitPortal sites allow users to access their bookmarks online, at any time, from any device. SubmitPortal enable users to collaboratively underline, highlight, and annotate an electronic text, in addition to providing a mechanism to write additional comments on the margins of the electronic document.

SubmitPortal helps to collect set of resources to share with friends and colleagues; anyone can participate in social bookmarking. SubmitPortal services encourage users to organize their bookmarks with informal tags instead of the traditional browser-based system of folders, although some services feature categories/folders or a combination of folders and tags.

Unlike file sharing, social bookmarking does not save the resources themselves, merely bookmarks that reference them, i.e. a link to the bookmarked page. For individual users, social bookmarking can be useful as a way to access a consolidated set of bookmarks from various computers, organize large numbers of bookmarks, and share bookmarks with contacts. These bookmarks are public, and viewed by other members of the site where they are stored. In many cases, users can also comment or vote on bookmarked items. In fact, these sites offer best type of visitors: viral traffic.

People who reach your site from a social bookmarking site are generally there because your Web site appeared in a search for topics were interested in. For instance, if your company is in the fashion space, you see what people are talking about in fashion and show your audience how up-to-date you are by publishing curated content. There are specific tools. They are web-based.

People use them to search, gather, and organize content that interests them. Unlike storing bookmarks in a folder on your computer, tagged pages are stored on the Web and accessed from any computer. You can even search through what people have bookmarked by typing in what you are looking for in the search tool. In fact, social bookmarking sites used as intelligent search engines.