The Role of Instagram Link In Bio For Small Businesses & Influencers

The platform helps brands display their inventory of products in “shops” and promote their business and directs potential customers to the brand’s website through the “Link in Bio” option.Instagram Link in Bio allows accounts to add a clickable URL in their profile bio that directs users to their website outside of Instagram. It is a simple way to increase traffic to your website or increase the reach of your other social media profiles.