Tag: AdTech

The IAB 2021 Podcast Upfront will take place May 11-13, 2021 convening traditional and digital agency planners, buyers, creatives, and brand marketers to educate and evangelize the power of podcasts... Read More

Attribution is an attempt to assign credit for various advertising and marketing tactics. Solving this problem can be challenging. For example, a consumer sees an ad on a website, fills... Read More

Proof Advertising, an independent, full-service marketing firm in the heart of the Lone Star State, today announced two key appointments to its executive team. Craig Markus has been named Executive... Read More

MediaMath, the acclaimed independent advertising technology company for brands and agencies, and LiveIntent, the people-based marketing platform powered by the email address, today announced the full integration of LiveIntent’s nonID... Read More

Interactive Advertising Bureau (IAB) announced today that Carryl Pierre-Drews has been named Senior Vice President of Marketing and Communications and Jeff Murray has joined as Vice President for Public Policy.... Read More

Cartelux has announced the appointment of Hervé Genin to the newly created role of General Manager EMEA – as the ad tech innovator rolls out programs for multiple clients across... Read More