New COVID-19 wave likely to dampen smartphone market

India’s smartphone shipments grew 23% YoY to reach over 38 million units in Q1 2021, according to the latest research from Counterpoint’s Market Monitor service. These were the highest ever first-quarter shipments. New product launches, promotions and financial schemes, as well as pent-up demand coming from 2020, drove the smartphone market in Q1 2021.

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