To wear Ralph Club Cologne for maximum impact, start by applying it to pulse points where your body naturally emits heat, such as the wrists, neck, and behind the ears. This allows the fragrance to develop and radiate throughout the day. For a more intense effect, consider lightly spritzing it on your chest or the inside of your elbows. To enhance longevity, apply the cologne after showering on clean, dry skin, as moisturized skin holds fragrance better.