Conversion Rate Optimization (CRO): Techniques and strategies to optimize your website

CRO is a systematic process of enhancing a website's performance by increasing the percentage of visitors who take the desired action, whether it's making a purchase, filling out a form, or subscribing to a newsletter. Unlike driving more traffic to a website, CRO focuses on maximizing the value derived from existing traffic, making it a cost-effective approach to boosting conversions.