Case Study: Google Ads for Turner Dooley

Client Overview: Turner Dooley, a trusted estate agency, partnered with Agent Extra to elevate their lead generation and property instructions through Google Ads. With a clear focus on maximizing return on investment (ROI), we worked closely with their team to design and execute a highly targeted Google Ads campaign tailored to their business goals.

The Challenge: Turner Dooley needed a solution to consistently generate quality leads and secure new property instructions in a competitive market. They were looking for a data-driven approach that would not only drive inquiries but also translate those inquiries into high-value results.

Our Approach
Agent Extra implemented a tailored Google Ads strategy focusing on:

Hyper-Targeted Campaigns: Ensuring ads reached the right audience based on location, intent, and demographics.
High-Quality Landing Pages: Optimized for conversions, aligning with ad messaging to improve lead quality.
Ongoing Optimization: Regularly refining ad copy, targeting, and bids to maximize ROI and minimize cost per instruction.
The Results
The results speak for themselves. Since the start of the campaign, Turner Dooley has seen significant success:

Year-to-Date Spend:
Total Investment: £8,713
Year-to-Date Outcomes:
29 New Instructions
14 Properties Sold
Banked Fees: £43,874
Pending Fees: £35,380
Withdrawn Fees: £10,023
Profit Analysis:
Banked Profit: £35,161
Additional Pending Profit: £70,541
Return on Investment
Turner Dooley’s total investment of £8,713 has generated:

Banked ROI: 403%
Potential ROI with Pending Fees: 809%

Client Testimonial
“Agent Extra has been instrumental in driving our business growth. Their Google Ads expertise not only generated quality leads but also helped us achieve incredible profitability. We couldn’t have achieved these results without their strategic insights and dedicated support.”
— Turner Dooley

Conclusion
Agent Extra’s Google Ads strategy has proven to be a game-changer for Turner Dooley, delivering remark