Brands have to understand that marketing on digital spaces is not simply about posting your products or services, promotions or your value per se. Consumers have to resonate with the underlying message behind your Brand; brand values, brand promise, brand essence or even through your brand story, and of course your value proposition as to be determined by the consumers. Such meaningful engagements and resonations created will help to create better brand engagements and stronger brand recall in this competitive market.
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