Author: Tara Malhotra

Brand, Branding & Branding Strategy are the terms that people often get confused about. Let's first understand the difference between these terms. What is a Brand? A Brand does not only represent... Read More

SEO or Search Engine Optimization is the process where efforts are made to rank the website on top of the search engine result page following organic methods. The web contents... Read More

According to the data, there are around 8.2 billion people around the world and currently 5.17 billion people are using social media. Just imagine, from the comfort of your home... Read More

Digital Marketing plays a significant role in creating awareness about your business and helps it to establish itself as a brand. Implementing various marketing strategies like improving SEO and ranking... Read More

Back in the times when only big brands were able to advertise their products because the cost of marketing... Read More