Amazon does now no longer expose what number of Prime participants it has through country.

After numerous quarters of slower boom, Prime memberships picked up withinside the maximum latest quarter,” says Josh Lowitz, associate and co-founding father of CIRP. “COVID-19 probable drove a great deal of this boom, with clients desiring to reserve extra items, extra regularly as they paintings and take a look at from home. The annual boom charge withinside the base of participants become the best in 4 years.”Prime is the pinnacle cause clients save on Amazon, consistent with a Digital Commerce 360 and Bizrate Insights survey of 1,000 U.S. on line buyers in June. When requested to listing as much as 5 motives why they save on Amazon, 51% of clients cited “I’m a Prime member and acquire unfastened transport on maximum items.” The second-maximum famous cause, at 46%, become the cappotential to discover merchandise quickly.

What’s extra, many Prime participants are satisfied with the loyalty software. At least 70% of clients who subscribed to Prime for a 12 months or extra had been very or extraordinarily glad with their revel in on Amazon, and two-thirds or extra spend extra on Amazon now than once they first signed up for Prime, consistent with an RBC Capital Markets survey of 2,800 clients in June.